Business and product naming services

Need a name that cuts through the noise?

At TwoCents Riot, we have a very specific approach to developing creative and competitive product and company names. This is typically a service that Madison Avenue advertising agencies charge a premium for and we think we do it just as well (okay, better) for a fraction of the cost.


As past executives at leading brands (Apple, Tommy Hilfiger, Goldman Sachs) and top business publications (Wired, Fast Company, FORTUNE), we have led countless branding exercises and worked with leading agencies to develop new products and marketing campaigns. We have also created and led our own start-ups.


We know that a creative business or product name is greater than the sum of its parts. The right name can help your business stick in people's minds and make them want to learn more and engage.


This type of brainstorming process is something most small business owners and start-ups don't typically have the opportunity to take advantage of and we think that is shame. It's also something we are pretty damn good at. Our process works with you to uncover the What, Why and How of your business and turn that into a list of creative potential names, tag-lines and descriptions.

What TwoCents Riot will do for you:

  • Together, we'll complete an initial survey that tells us all about your business.

  • In our intake and discovery process we dig into your company and vision to discuss your likes, dislikes and inspirations.

  • TwoCentsRiot delivers an initial name presentation during a working session.  We will present a minimum of 7  potential names and accompanying tag-lines and descriptions.

  • You also get to see how the sausage is made and can review all of our out-takes, in case we left a little sliver of brilliance on the cutting room floor. We typically generate upwards of 50 names in the brainstorm process and we will share them all with you.

  • Once more with feeling, we revise and deliver a final Brand Brief. We will present three final names to choose from, tag-lines and descriptions reflecting our collective wisdom.

Our process

  • Intake and Discovery

  • Preliminary Brand Concept

  • Revisions

  • Final Brand Brief 

Prices are flat fee and dependent on the details of a particular project . A typical naming exercise starts at $2500. 


The process typically takes 10-14 days depending on call scheduling.